Vera Voce delivers CMO leadership, coupled with marketing, communications and public relations services for organizations that value precision and impact.

Vera Voce means "True Voice"

Your true voice distinguishes you from competition in a crowded market. It builds leadership, and sharpens the focus on your brand differentiators.

The Vera Voce team dives deep, and works in close collaboration with clients to shape, and leverage the power of their true voice. We generate relationships and results with press, analysts, influencers, partners and customers on your behalf.

Our approach encompasses press outreach that produces coverage, social media content that engages your target audiences and copy writing that compels action.

Twenty years of agency and corporate experience coupled with a passion for efficiency and relentless execution enables Vera Voce to deliver exceptional results and value. We build credibility, trust and awareness to accelerate sales and maximize clients' market share, and “share of voice”.

Vera Voce Leverages Diverse Insight & expertise

Cybersecurity, Privacy & Compliance
Financial services & banking
Tech (FinTech, Legal, Software, SaaS, Cloud, IoT, network performance, digital services, apps)
DePin / Web3 / decentralized tech
Crypto / blockchain
CSR & social justice
International / cross-cultural PR & brand communication

AI & machine learning
EdTech, Medtech
Crowdsourcing, collaborative innovation
Health, wellness
Retail & consumer tech
Architecture, design, building

Food & beverage
Manufacturing & engineering
Aerospace
Life sciences, biotech, healthcare
Business-to-business
Business-to-consumer

What clients have to say

Testimonials

Jackie is a highly effective public relations professional with strong writing, pitching and presentation skills. She blends an entrepreneurial spirit with a passion for new technology and a positive, can-do attitude.

Dawn Ringel | Warner Communications

I hired Jackie as our PR consultant. She not only provided great value, but was key in assisting me with convincing our upper-level execs the importance of PR and how we could leverage it for leads. She gets results and is an expert at developing relationships with the media.

Janin Kompor | Quicken Inc.

Jackie has a strong ability to build from the ground-up, providing the content, tools and strategic direction needed to differentiate us from fast-moving competition in a hot marketplace. Her successful PR program elevated our profile in a crowded space and would be a great asset to any company who wants to be noticed.

Michael Jackman | Mach7 Technologies Group

Jackie's ability to generate positive media coverage and her strategic insights make her a huge asset – someone you want and need on your team. Jackie is personable, persuasive, and detail-oriented. She has outstanding media relationships and a high level of integrity. We recommend her wholeheartedly.

Founder | Potential+

Jackie is a smart, highly articulate public relations and social media professional. I have had the pleasure of working with her for several years and found her to be both insightful and knowledgeable. Jackie is well versed in social media and is a brilliant public speaker. I recommend Jackie as a consummate public relations professional.

Carin Warner | Warner Communications

Jackie led the PR team that supported the launch of SchoolPulse's beta product. Her hard work and persistence greatly exceeded our expectations. Supporting a startup as an important business partner is a difficult task and Jackie's experience and client management skills made it look easy.

Preston Carey | SchoolPulse

Jackie is a team-player who brings extensive experience to demand creation for B2B technology and service offerings. She has a wide range of knowledge in the latest tools for brand building, engaging influencers, and sales lead generation. Jackie is an asset to any team in need of creative thinking to grow their business.

Patrick Shaughnessy | KNect365 Life Sciences

Jackie is smart, creative, strategic and great at getting ink! She has terrific social media know-how that really moves the needle for clients. She has solid & fruitful relationships with media that are important to the companies she serves, and is a persuasive and effective presenter of the stories she works to craft and share with the press.

Derek Beckwith | Beckwith PR Group

What I found most impressive about Jackie is her consistent ability to create lucidity in difficult situations and productive dialog to form solutions to complex challenges. Jackie is a clear communicator, and she produces real results. She is a great consensus builder and adds an intelligent 'ego-free' presence to any team.

Steve Wendler | Founder of Wendler Group

Jackie's strong communication skills helped simplify the messaging, making a highly technical iPhone application understandable by a broader audience. She land multiple analyst and reporter meetings, including a difficult-to-get meeting with Wall Street Journal technology columnist Walt Mossberg.

John McElhenny | Bentley University

Marketing & Communications

Strategic marketing and communications create visibility and brand recognition, shape market perception, educate buyers, and influence the influencers. We empower you to dominate your target market through strategic marketing, comms, press relations, analyst relations and investor relations. 44% of journalists get pitched a minimum of twenty times per day. Work with an experienced leader if your goal is a successful program and consistent press coverage that drives demand.

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Social Media

Your presence on social media should align to complement your overall growth strategy, and amplify your brand identity. Ultimately social engagement and influence should reinforce credibility and trust to propel business goals. Vera Voce provides counsel, recommendations and a strategic road map for your social media presence. From there, we can execute it or oversee and guide it.

Expand your reach with social media »

Copy Writing

Well-crafted copy makes the difference between initiating a long valuable relationship with a customer, key influencer, analyst or blogger – and being misunderstood or completely overlooked. Precision copy that is designed to spark action and enthusiasm is a powerful asset to drive your business forward and increase unified understanding and brand equity amongst all stakeholder audiences. We craft assets and programs that drive demand and grow business.

Build brand authority with effective copy »

80% of media coverage is influenced by public relations.

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Vera Voce Founder

Jackie Lucas

Jackie is the founder and CEO of Vera Voce Communications. She brings twenty years of experience and a passion for crafting innovative client stories that build trust, support growth and elevate brand differentiation and value. She enjoys untangling complex communications challenges and creating direct paths to results-driving, dialog with press, customers, partners and investors.

She has worked in PR and marketing agencies on both coasts of the U.S. and serves clients around the globe. She has experience working in diverse organizations ranging from Venture Capital and Private Equity to large corporations to startups that need to build fast and rapidly iterate from the ground up. At Vera Voce, she extracts wisdom from all her experience, and leverages it on behalf of clients to optimize their success.

Jackie is dedicated to integrity, transparency and a collaborative approach to build consensus and decisively drive teams forward to achieve big goals. She is also committed to advancing diversity, equity and inclusion wherever these opportunities exist.