80 percent of media coverage is influenced by public relations.
80 percent of business decision-makers prefer to get company information from articles versus advertisements.
Millennials are 247% more likely to be influenced by blogs or social networking sites.
PR produces results.
44% of journalists get pitched a minimum of twenty times per day. You need an expert to secure the attention of press that influences your industry.
In 20 years of PR, my process involves meticulous planning, extensive research and relationship building, knowledge of best practices, enticing storytelling, the ability to influence and educate without condescending. This, combined with efficient communication and persistent outreach to target press is my recipe for success.
I examine the media your target buyers are reading, watching and listening to - and position you a leader.
On average, visitors only read 20% of the content on a web page. A good web copywriter will ensure the important points stand out.
A/B test your email subject lines to see which are most effective. One company found adding the words ‘Hell yeah’ increased their open rate by 23.88%.
Adding social proof to your copy can significantly increase conversions. One website added “4,500 current subscribers” to their email sign up form and saw sign ups increase by 20%.
Well-crafted copy can make the difference between initiating a long and valuable relationship – or being overlooked.
Vera Voce is skilled at copy writing for:
Ghost writing of contributed articles in business or trade publications
Q & A and FAQs
Brochures / Marketing materials
Technical training material