Professional communications and public relations services.
 

Strategic Public Relations

 
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80%


80 percent of media coverage is influenced by public relations.

80%


80 percent of business decision-makers prefer to get company information from articles versus advertisements.

247%


Millennials are 247% more likely to be influenced by blogs or social networking sites.

 

PR produces results.

 

44% of journalists get pitched a minimum of twenty times per day. You need an expert to secure the attention of press that influences your industry.

In 20 years of PR, my process involves meticulous planning, extensive research and relationship building, knowledge of best practices, enticing storytelling, the ability to influence and educate without condescending. This, combined with efficient communication and persistent outreach to target press is my recipe for success.

I examine the media your target buyers are reading, watching and listening to - and position you a leader.

 

Social Media

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1.65bn


There are 1.65 billion mobile social accounts globally with 1 million new mobile social users added every day.

89%


89% of US internet users have a Facebook account.

71%


71% of consumers who have a good social media experience with a brand will recommend it to others.

 

Vera Voce is fluent in social media platforms, trends, technology & best practices.

 

I work in close collaboration with clients, taking a measured approach to craft and share social content that is bold and thoughtful, authentic and strategic. My experience spans leading social platforms, from Facebook and Twitter to Instagram and LinkedIn.

Your social presence should align with your PR and overall communications strategy, to spark action that accelerates business goals.

Vera Voce can provide strategic counsel, recommendations and a road map for your social media presence. I can manage and oversee it, or I can execute your entire program for you.

I communicate with your internal experts and spokespeople and then can and handle every aspect of your social presence, from thematic flow and content creation to scheduling of posts, responsive dialog, and engagement with your community as-it-happens.

I use industry-leading technology and best practices to monitor, measure and grow your social presence.

 

Copy Writing

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20%


On average, visitors only read 20% of the content on a web page. A good web copywriter will ensure the important points stand out.

24%


A/B test your email subject lines to see which are most effective. One company found adding the words ‘Hell yeah’ increased their open rate by 23.88%.

20%


Adding social proof to your copy can significantly increase conversions. One website added “4,500 current subscribers” to their email sign up form and saw sign ups increase by 20%.

 

Well-crafted copy can make the difference between initiating a long and valuable relationship – or being overlooked.

 
 

Vera Voce is skilled at copy writing for:

  • Website

  • Blogs

  • Social media

  • Video scripts

  • Podcasts

  • Press releases

  • Ghost writing of contributed articles in business or trade publications

  • Q & A and FAQs

  • Brochures / Marketing materials

  • White papers

  • Technical training material